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Interactive AR Showroom

• Case Study

Virtual Shopping Reinvented: Launching an Interactive AR Showroom for Retail

Client
Virtual Retail
Type
Retail AR Experience
Year
2024
Team
Anwesh Dash, Sarmistha Satrusallya, Saroj Patra

Solution Snapshot

The retail and automotive industries are rapidly adopting immersive AR (Augmented Reality) experiences to engage customers like never before. The Interactive AR Showroom allows users to explore products, customize features, and visualize options in real-time from the comfort of their home or on-site using AR devices. By blending virtual elements with physical spaces, brands can create engaging, personalized, and memorable experiences that drive customer decisions and boost sales.

Key Features and Benefits:

  • Virtual Product Exploration: Customers can view products in 3D, rotate, zoom, and interact with different components in real-time.

  • Customization and Personalization: AR overlays allow users to modify colors, materials, accessories, and configurations instantly.

  • Enhanced Customer Engagement: Immersive experiences increase dwell time, satisfaction, and brand loyalty.

  • Sales Enablement: Showroom AR experiences shorten the decision-making process and reduce reliance on physical inventory.

  • Remote Accessibility: AR showrooms are accessible on smartphones, tablets, or AR headsets, expanding the reach to a global audience.

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